Content Marketing for Brands
Over the years, I've worked with multiple brands across SaaS, fintech, edtech, healthcare, B2B services, e-commerce, and consumer brands, helping them build and scale content as a system not just as output.
Over the years, I've worked with multiple brands across SaaS, fintech,edtech, healthcare, B2B services,e-commerce, and consumer brands, helping them build and scale content as a system not just as output.
This has included owning end-to-end content marketing across websites, blogs,LinkedIn, X, Instagram,YouTube, and company pages, while ensuring every channel spoke the same language and served a clear business goal.
The work has gone far beyond writing. I've led content strategy, brand positioning,messaging frameworks, tone definition, and distribution planning, covering everything from website copy, SEO and AEO blogs, product and landing page copy, social content, newsletters, and long-form thought leadership.
Results & Impact
In many cases, this helped brands generate millions of organic impressions,rank on Google for competitive queries, and increasingly show up acrossAI-led discovery platforms as well.
Across projects, the focus has always been alignment – content that reinforces brand positioning, supports GTM and demand generation, and compounds over time instead of chasing short-term spikes.