Always looking for my next interesting project.
Hi, I'm Rashi Arora. I turn ideas into things people actually want to look at.
Consider this a guided tour of my work, take your time, the good parts are ahead.
The person behind the work.
I'm an engineer turned marketer turned founder–freelancer, a path that mostly makes sense in hindsight. Over the last six years, I've spent most of my time thinking about how marketing actually works when content, distribution, and intent align. I work across brand, growth, and go-to-market, helping founders and teams build visibility, demand, and momentum through organic systems rather than short-lived tactics.
I'm also a co-founder at Kanpy, where we work on brand strategy, content systems, and distribution-led growth. I've partnered with SaaS, AI, tech, B2B, and B2C brands working on positioning, founder-led marketing, content distribution, demand generation, and GTM thinking. I'm a content creator by practice, but systems have always been the focus, building things that scale beyond individual effort (and energy).
Lately, I've been spending more time building custom GPTs, AI workflows, and automation-led apps and products. I'm interested in collaborations where I can take ownership of distribution, growth, and GTM as part of a founding team, alongside builders focused on product and engineering. If there's a problem worth solving (and ideally breaking down), I'm open to exploring it together.
What gets built when we work together
Founder-Led & Personal Branding Systems
I help founders and leaders build credible personal brands on LinkedIn, X, and Instagram aligned with the company narrative and designed to drive trust, visibility, and inbound demand without chasing trends.
Brand Strategy & Positioning
Clear positioning, messaging, and narrative frameworks that define who the brand is for, what it stands for, and how it differentiates before any content or campaigns are executed.
Organic Lead & Demand Generation
Content-led inbound systems designed to generate qualified leads and conversations organically focused on consistency, relevance, and long-term compounding rather than short-term spikes.
Go-To-Market (GTM) Strategy
GTM strategy covering launch narratives (pre-launch, launch and post launch), channel selection, pricing stories, and demand hooks especially for early-stage and zero-to-one products.
Marketing Operations & AI-Enabled Workflows
Lean marketing operations powered by AI and automation streamlining research, content workflows, publishing, and reporting to reduce execution friction and operational overhead.
Community Building & Owned Audiences
Community-led growth through platforms like Discord, Reddit, and WhatsApp building spaces for conversations, feedback, and long-term brand loyalty beyond algorithms.
Website & Narrative Copy Systems
High-signal website, landing page, and long-form copy that aligns positioning, content, and conversion built to support discovery, trust, and GTM goals.
Company Page Strategy & Content Systems
End-to-end strategy and content systems for LinkedIn and other company pages aligning brand voice, content themes, and distribution so the company page supports GTM, demand generation, and long-term brand credibility.
Case Studies
Deep dives into projects, experiments, and systems I'm building in public
Companies / founders I've partnered with
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Ramana
SaaS Founder
Jonathan
AI Automation Company
Ekhlaque (EB) Bari
Founder and AI Industry Instructor/Consultant
Navneet
B2B Founder
Hardik Joshi
Finance Creator
Prakhar Srivastava
Corporate Content Creator
Sachin Yadav
B2B Services Founder
Umesh Jhakar
Ed-Tech Influencer
Chetan Agarwal
B2B Services Founder
Shubham Trivedi
Founder & CEO – Construction Company
Arka Baidya
Design Studio Co-founder
Insha Khan
Brand Strategist & Mentor
Ramana
SaaS Founder
Jonathan
AI Automation Company
Ekhlaque (EB) Bari
Founder and AI Industry Instructor/Consultant
Navneet
B2B Founder
Hardik Joshi
Finance Creator
Prakhar Srivastava
Corporate Content Creator
Sachin Yadav
B2B Services Founder
Umesh Jhakar
Ed-Tech Influencer
Chetan Agarwal
B2B Services Founder
Shubham Trivedi
Founder & CEO – Construction Company
Arka Baidya
Design Studio Co-founder
Insha Khan
Brand Strategist & Mentor
Clients Featured On
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Thoughts from founders and teams I've collaborated with
Real feedback from the people I've had the pleasure of working alongside.
“Rashi helped me build my personal brand on LinkedIn and grow to over 9 million views in just one year. From refining my profile to building a content and engagement strategy, everything felt intentional and effective. If you want real growth, she's the person to work with.”
Prakhar Srivastava
Corporate Content Creator
“Rashi helped me build my LinkedIn and Instagram presence from scratch through thoughtful content and engagement strategy. Everything aligned well with my brand and led to steady growth in followers and engagement.”
Sachin Yadav
Founder @ Yaht Media
“I collaborated with Rashi on multiple client projects, including LinkedIn marketing and ghostwriting, and she consistently exceeded expectations. Her ability to understand the audience and turn inactive profiles into engaged communities is exceptional.”
Samiksha Garg
Founder, Marketing Inbox
“Rashi is a powerhouse of ideas and energy. Under her watch, we surpassed 2 million impressions and grew our community by 5,000 followers. She is resourceful, quick, reliable, and always the first to find a solution when challenges arise. A joy to brainstorm with, she brings dedication and enthusiasm that lifts the entire project.”
Ekhlaque (EB) Bari
Founder, XdotO
“Rashi is a very intelligent professional I have come across. She is very dedicated and diligent towards the job she has in hand. Very meticulous. Rashi can be hired for any responsible role in any large organisation and am sure she will be a very good fit.”
Rahine Bose
Banker
“Rashi helped me build my personal brand on LinkedIn and grow to over 9 million views in just one year. From refining my profile to building a content and engagement strategy, everything felt intentional and effective. If you want real growth, she's the person to work with.”
Prakhar Srivastava
Corporate Content Creator
“Rashi helped me build my LinkedIn and Instagram presence from scratch through thoughtful content and engagement strategy. Everything aligned well with my brand and led to steady growth in followers and engagement.”
Sachin Yadav
Founder @ Yaht Media
“I collaborated with Rashi on multiple client projects, including LinkedIn marketing and ghostwriting, and she consistently exceeded expectations. Her ability to understand the audience and turn inactive profiles into engaged communities is exceptional.”
Samiksha Garg
Founder, Marketing Inbox
“Rashi is a powerhouse of ideas and energy. Under her watch, we surpassed 2 million impressions and grew our community by 5,000 followers. She is resourceful, quick, reliable, and always the first to find a solution when challenges arise. A joy to brainstorm with, she brings dedication and enthusiasm that lifts the entire project.”
Ekhlaque (EB) Bari
Founder, XdotO
“Rashi is a very intelligent professional I have come across. She is very dedicated and diligent towards the job she has in hand. Very meticulous. Rashi can be hired for any responsible role in any large organisation and am sure she will be a very good fit.”
Rahine Bose
Banker
“Rashi helped me build my personal brand on LinkedIn and grow to over 9 million views in just one year. From refining my profile to building a content and engagement strategy, everything felt intentional and effective. If you want real growth, she's the person to work with.”
Prakhar Srivastava
Corporate Content Creator
“Rashi helped me build my LinkedIn and Instagram presence from scratch through thoughtful content and engagement strategy. Everything aligned well with my brand and led to steady growth in followers and engagement.”
Sachin Yadav
Founder @ Yaht Media
“I collaborated with Rashi on multiple client projects, including LinkedIn marketing and ghostwriting, and she consistently exceeded expectations. Her ability to understand the audience and turn inactive profiles into engaged communities is exceptional.”
Samiksha Garg
Founder, Marketing Inbox
“Rashi is a powerhouse of ideas and energy. Under her watch, we surpassed 2 million impressions and grew our community by 5,000 followers. She is resourceful, quick, reliable, and always the first to find a solution when challenges arise. A joy to brainstorm with, she brings dedication and enthusiasm that lifts the entire project.”
Ekhlaque (EB) Bari
Founder, XdotO
“Rashi is a very intelligent professional I have come across. She is very dedicated and diligent towards the job she has in hand. Very meticulous. Rashi can be hired for any responsible role in any large organisation and am sure she will be a very good fit.”
Rahine Bose
Banker
Ways we can work together
Two ways to work with me, depending on what you're building.
Hire me
If you're looking for support across brand, founder-led marketing, content, growth, or GTM, this is for you. I work with founders and teams to build positioning, distribution, and demand systems that compound over time.
Build together
If you're a tech co-founder or builder, I'm actively looking to collaborate. You focus on product and engineering, I take ownership of distribution, marketing, growth, GTM, and sales, from day one. If you're solving an interesting problem and want to build something meaningful, let's talk.
Looking for a quick chat?
Book a free 30-minute discovery call to discuss your project.
Schedule a CallLet's Create Something Amazing
Ready to transform your brand? I'd love to hear about your project. Whether you need a complete brand overhaul or a targeted marketing campaign, let's discuss how we can work together.