Youkti
Building Marketing From Ground Zero - I've been part of Youkti from day zero, working closely with the founding team to build marketing from scratch.
Youkti - Building Marketing From Ground Zero
I've been part of Youkti from day zero, working closely with the founding team to build marketing from scratch. My role spans founder-led marketing,brand strategy, content planning, andmarketing operations, with ownership across both strategy and execution.
This started with setting up personal branding for founders and the core team on LinkedIn definingICPs, narratives,goals, and content directions so distribution was built alongside the product, not after it.
Beyond founder marketing, I've led the end-to-end marketing execution for Youkti: deciding which channels to activate, how the brand shows up across platforms, and what content formats drive early tractions. I've owned content strategy, launch,content calendars, and execution workflows, while also working on brand guidelines, content pillars, tone of voice, and visual identity alignment.
Full-Stack Marketing Role
In parallel, I've been involved in website content planning,SEO-led content strategy, and shaping how Youkti's product narrative translates across landing pages and social.
Today, my role continues to evolve across marketing ops,team coordination, launch planning, and scale including leading theProduct Hunt launch, aligning internal teams, and ensuring strategy translates cleanly into execution.
This has been a full-stack marketing role, spanning positioning, founder-led marketing, content and distribution systems, omnichannel marketing across social channels, launch execution, and marketing operations etc.
Stay tuned to see how Youkti scales across launch milestones, Product Hunt, content-led GTM, and distribution.
Latest Highlights & Resources
You'll find the latest highlights, learnings, and outcomes via the links below: